You’ve seen them being touted as the next big thing, that’s right! The .melbourne and the .digital, the .book and the .cafe. But are they poised to take off like a rocket, or will they fade into irrelevance?
The new Top Level Domains (TLD’s) were introduced in 2014 to a huge amount of hype by bloggers the world over, and since then we’ve seen a slew of additional tld’s both targeting geographical areas and topics. We started off with .org, .com, .net along with the lesser used .mil, .gov. While .info and .biz got launched a while later.
But something happened, .biz and .info never took off, and to find out why, we only need to look at a recent study by Moz.
Moz asked users if they were more or less likely to trust an insurance quote from a website that had its TLD ending in .insurance. Surprisingly, they found that 53% of Australians were unlikely to trust the quote based on the TLD that the site used. Americans were even less likely to trust it, with 62% indicating that they were not trusting of a site with that TLD.
Next, Google ignores the SEO value of the extension. So having a matching domain like best.roofing, means that google will only see “Best”, but if you had a .com.au that was bestroofing.com.au, google would see “Best Roofing”. This means that short of repeating yourself, you’d be losing SEO value by having a vanity domain.
So when it comes to mikes.roofing, versus mikesroofing.com.au, or wine.tours versus winetours.com.au the answer is clear. Stick with tradition and use a .com.au. It’s more trust worthy and it will rank higher. Your business will thank you for it!