Webinars
Featuring the companies and people that are leading the new methodology of influence marketing today and beyond, join us for exclusive webinars and presentations to help your business understand and benefit from influence … Sign Up Now
Interviews
During the writing of the book, we interviewed CEO's, data scientists, brand managers and more from some of the companies leading the charge for the new model of social influence. Some of these will be featured here … Watch Now
Join the Discussion
The discussion around influence, and influence marketing, continues to polarize many. Does social scoring equal influence? Does marketing and word-of-mouth equate influence marketing? Does anybody care? Search Google … Connect Now
Latest from the blog
What’s the Return on Influence Marketing?
For many brands, gauging the return on influence marketing has been one of their sore points in recent years. While social scoring platforms like Klout, etc, can help identify who could potentially be influential from a brand amplification standpoint, the business return - dollars in … [Read More...]
Latest from the blog
Influence Marketing Will Be the Tipping Point in Social Media ROI
The issue of marketing accountability and social media return on investment (ROI) continues to make “front page” news at marketing conferences and across the blogosphere. ROI is the herpes of social media; just when you thought you got it cured, it boils up to the surface … [Read More...]
Latest from the blog
The Next @Traackr – A New Path to Influence
Yesterday, influence marketing company Traackr unveiled its re-architected solution that better addresses the needs of marketing and public relations professionals seeking to identify and engage brand influencers online. I was fortunate to get a sneak peak at the upgraded offering and … [Read More...]