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Influencer Metrics

It’s Time to Push Back on the Growing Fluff of Influencer Metrics

The end-result of any good marketing effort is to identify, engage and nurture the most qualified prospects, ensuring the leads generated drive the highest customer acquisition rate; or at least it should be. There’s been a backlash towards the marketing industry, marketing … [Read More...]

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Diffusion Of Innovation

The Need to Identify Trend Currents for Effective Influence Marketing

Business models and methodologies are constantly evolving in order to adapt to consumer trends, technological advances and socio-economic changes. It’s a common occurrence; in fact, evolving business thinking, strategy and process is essential for corporate growth.  The key of course is … [Read More...]

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Six Easy Metrics to Measure an Influence Marketing Campaign

Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, … [Read More...]